The basics of this step are very simple: we are going to upload PDF documents to a few document sharing sites. This benefits us in several ways: We get a backlink from our profile on the doc sharing site. Google crawls and indexes PDF content as well as links in PDF content, so we get additional backlinks from the documents themselves. We get brand exposure and direct traffic, if we upload some good content. You can simply take the articles you’ve already written for previous steps, convert them to PDF format and upload them, but I don’t recommend that. What I recommend is that you first optimize your articles for this step, using the following guidelines 1. Write an article or short report or use an existing article Use Word, OpenOffice or your preferred word-processor to create your article or report. I recommend writing at least two pages. You can also copy-paste one or more existing articles. 2. Create a cover page On your first page, there should be nothing but the title of the document, an image (e.g. your logo or any other suitable image), a call to action and a link to your site. 3. Add a link to your site to the document footer Either use just the direct URL to your site, or write something like “for more information, go to LINK†or “brought to you by LINKâ€. 4. Add a back page It can be similar to the cover page or even the same as the cover page. The idea is just to get your brand in front of people again, after they read the document and to add another call to action and link. Once the document is optimized, convert it to the PDF format. In most word processors, you can either select an option called “Export as PDF†or you can simply click “Save as…†and select PDF as the file format. Now, create user accounts on the following sites and then upload your document: Scribd docstoc issuu calaméo yudu I hope this guide can help you.