When a customer clicks the Buy Now button they are taken to the Paypal Page, "Pay Fast With Paypal". Which tells them about Paypal and all this bullshit and has this little tiny link that says click to Continue. I think I'm losing sales because customers assume they need a Paypal Account. How do I configure the form, so it goes directly to the Billing Information Page, where they can enter their credit card information, by passing that stupid Paypal promotional BS?
There is no way around this. Of course Paypal wants them as members so they can get verified and that would protect both you and them because you would know that these people who wants to pay you are not fraud. Just on your website where the Buy Now button is, just mention that they do not need to be a Paypal member to pay, they just need to have a credit card and be from one of the many supported country to pay.