I am selling some digital goods and i have wanted automatize selling process. Therefore i have put form below into my website. However Paypal cuts 20% on each selling. It seems to me too much. How can i reduce the commission? I will be glad for your helps.
Set up for Digital Goods pricing on PayPal... it's 5% + $0.05 instead of 2.9% + $0.30. In your case, selling a $2 item, the base PayPal fees as a digital good would be $0.15, while it would be $0.36 using their standard pricing. https://www.paypal.com/webapps/mpp/digital-goods
It is because your item is being sold at $2 and paypal uses a flat fee for amounts that small. You can add about $0.40 to your $2 amount and let the customers know that it's payment processing fee etc.