using adwords keyword tool to find keywords/niche with good payout I have a keyword (example) skin product = $2.88cpc skin products = $4.27cpc Now how do I create a website around the higher paying keyword? This makes no sense as its the same words just plural. Should the website be called "XXSkinproduct" or "XXSkinproducts" and change the meta titles accordingly? I dont see how you can optimize for a plural word over a singular one