Someone asked me; "How can I market a $6.25/lead debt offer on Neverblueads? Adwords is very competitive!" I answered: "Adwords may not be effective since it's very competitive and expensive, but you may get a higher ROI by advertising through PPV since for the lead to convert only 3 lines need to be filled out. (which is easy to do)" So with my advice, they went to Clicksor and Zango, and started bidding on keywords. PPV is when a full page of the site you are promoting is shown to the visitor when certain keyword appears. This has a higher effective ROI since the customer is shown the page right away and you are able to pitch the visitor effectively at a lower cost. The customer is less likely to close the page since they have an interest in the ad. Let's say you need debt consolidation. You visit a webpage, and a full popup comes up offering free debt consolidation (since the advertiser was bidding on keywords related to debt). It asks for only email, debt total, and zip code. You fill it out! And whoever was promoting it gets paid $6.25! It works for zip submits, ringtone offers, short forms. It may cost about $1 for 100 views, but these are super highly targeted views. So my friend will try this out and keep me updated. You can also target diet pills and phentermine (a diet supplement), since you need a pharmacy id if you want to bid on those keywords at google. I'm interested in hearing your guys suggestions.