So I don't have a whole lot of PPC experience, but this just seems to be a bit strange. I have a few ppc campaigns in place that are sending people to landing pages which are forms to request quotes for certain home projects. The ads are saying exactly this, more or less, "fill out a form, get a quote in your area" I have had 145 clicks, not one damn lead. So am I to believe that out of 145 people who clicked on an ad, expecting to fill out a form to request a quote, not one completed the form successfully? Really? Any help is appreciated.
It is quite possible that the clicks are originating from competitors. I would suggest tracking both referrer information as well as IP data from Yahoo to make sure you are getting what you think you are getting. For all you know, it could be a rouge partner.
Also, just make sure the payout occurs after that 1st page form is filled out by looking at the merchant's policies. Sometimes when user fills out 1st page there is something else on 2nd.. so just confirm.
Well your leads could be bad quality - Imagine if you were sending "dog lovers" leads, they would convert badly. They could (and most networks do) be scrubbing you. Your links might also be jacked
Scrubbing? And I'm pretty sure they aren't jacked links bc I filled out a bogus form and sho' nuff', I was paid.