Pay per click marketing revolves around keywords.Keyword research,grouping and organization is the key to creating winning adwords campaigns.Another brief of ppc that ppc is a type of sponsored online advertising that is used on a wide range of websites including search engines where the advertiser only pays if a web user clicks on their ad.
PPC is an Internet marketing formula used to price online advertisements. In PPC programs the online advertisers will pay Internet publishers the agreed upon PPC rate when an ad is clicked on, regardless if a sale is made or not.