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Pay per click versus pay per impression, which is better on Facebook?

Discussion in 'Pay Per Click Advertising' started by RoninEMS, Jul 27, 2009.

  1. #1
    CPC (Pay per click) or CPM (Pay per 1000 impressions)


    Thoughts?

    Is one better suited to shorter campaigns?
    RoninEMS, Jul 27, 2009 IP
  2. Bohra

    Bohra Notable Member

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    #2
    CPM i guess coz people on fb are there for the application and normally wont click the ads
    Bohra, Jul 27, 2009 IP
  3. suntanftx

    suntanftx Member

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    #3
    Then shouldn't it be CPC? If they don't usually click the ads, but they see the ads, that would be a waste of an impression!
    suntanftx, Jul 27, 2009 IP
  4. JHardy_WV

    JHardy_WV Peon

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    #4
    Yeah, for Facebook I'd definitely go down the CPC route
    JHardy_WV, Jul 28, 2009 IP
  5. ChrisBa

    ChrisBa Active Member

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    #5
    it depends on your campaign/niche/etc..

    if you don't know what your doing with CPM - prepare to lose lots of money :eek:
    ChrisBa, Jul 28, 2009 IP
  6. Bohra

    Bohra Notable Member

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    #6
    Coz in CPC u get paid only if a person clicks and if the person doesnt then u get ntn in CPM u get paid for impressions
    Bohra, Jul 28, 2009 IP
  7. lifeplayer

    lifeplayer Notable Member Premium Member

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    #7
    I prefer CPC, CPM dont mean anything
    lifeplayer, Jul 29, 2009 IP
  8. pnrkumar

    pnrkumar Peon

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    #8
    http://my.blueadvertise.com/referral/program.php?parameters=6069&seeder=756802&lak=1
    Try this CPM Ad network
    pnrkumar, Sep 30, 2010 IP
  9. hectoth

    hectoth Peon

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    #9
    For advertisers, of course better off to use PPC rather than Pay per metric. I'd say, although it might be indirectly effective, in some sense. The same if you advertise on MobGold, Admob, etc.
    hectoth, Sep 30, 2010 IP