Pay Per Click & Search Engine Rankings

Discussion in 'Pay Per Click Advertising' started by real_estate, Jul 22, 2006.

0
  1. #1
    What is Pay Per Click and how is it different than Search Engine Rankings?
     
    real_estate, Jul 22, 2006 IP
  2. dugu

    dugu Active Member

    Messages:
    1,381
    Likes Received:
    40
    Best Answers:
    0
    Trophy Points:
    90
    #2
    I would also like to now the answer to this question, but from a specialist :d
     
    dugu, Jul 22, 2006 IP
  3. Michael

    Michael Raider

    Messages:
    677
    Likes Received:
    92
    Best Answers:
    0
    Trophy Points:
    150
    #3

    Pay Per Click (PPC) is an advertising option in which the advertiser has an ad on a search engine site or publisher site and pays only if a user clicks on the link in the ad. Google AdWords is an example of PPC

    Search Engine Rankings or Search Engine Result Pages (SERPs) are the web pages returned by a search engine in response to a keyword query. The ranking of a page is the numerical position in the SERPs for a given query. For example: The page ranks 3 for the search term 'auto insurance'.

    Hope that helps.

    - Michael
     
    Michael, Jul 22, 2006 IP
  4. real_estate

    real_estate Guest

    Messages:
    79
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    0
    #4
    Thanx Michael
     
    real_estate, Jul 25, 2006 IP