I was just doing some client research this morning and spotted a bid of £11.99 ($22) for "Adverse credit mortgage". Now I know that the market for mortgages is pretty competitive but this sort of money seems a touch extreme. I would be interested to know the details of the conversion funnel behind this sort of bidding.
buddy the rates are really high in this market, they go as high as £15 per click and over... with ppc if you are a experiance player can easily get upto 1 conversion for 5 clicks.. tough competetion dude !
I guess the £15 refers to Google Adwords. The effective cost on Yahoo should be no more than £6. 1 in 5 is a good conversion. Is that click to enquiry? Or click to sale? I'm not directly involved in this end of the mortgage market as my client is selling high priced French ski property.
Check what are you looking for !! new bidder + top position =£15 + else if only want to golive it can be even as low as £1 we are into this for last four years!!!!