I keep reading posts about how sad some people are because of low earnings per click and on oposite site, some are finally getting some respectable money from PPC. Now let's talk about the reasons why PPC earnings are different from website to website? 1. Niche ?? 2. PR Does the earning depends on PR site has? The higher PR, the higher PPC? What else?
quality I have seen it in my own sites. Better content, better design usually brings me a little increase on cpc.
It is quality and advertisers' ROI. Yes, a quality site will provide better ROI than a useless site. So, more payment for the qulaity site. Also, when the advertisers compete for the site in the content network, the payment is higher
You can choose any niche and still get like 2cents pc, it depends on the visitors you send. If they find exactely what they were looking for on the site you derected them to, boom..... you get high payouts!
My funniest related experience was the increase in PPC after I moved the site to a faster server! The old server was in Singapore. When I moved the site to a US server, PPC instantly improved. Additionally, when I found the PPC low at some point, I revised the content and added more relative content. This also resulted in a better PPC.
Yeah. The niche determines a lot on the amount of dollars earned and naturally a high paying niche will bring better revenue than a crappy one. PR has nothing to do with the earnings. It is the type of traffic and source of traffic that matters. Traffic originating from US will give more ppc than an Asian traffic.