Pay-per-click advertising

Discussion in 'Pay Per Click Advertising' started by sun and kisses, May 27, 2008.

  1. #1
    Pay-per-click advertising.This is to buy keywords that are related to your affiliate products and put up ads on the Sponsored Results area on search engines. It is a paid method of search engine marketing. In order to attract people to click on your ads and getting them to visit your website to learn more from you, you have to have well-written ads.
     
    sun and kisses, May 27, 2008 IP
  2. RGguy

    RGguy Peon

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    #2
    Yep exactly, Title and description about the ad should exactly match with the product or intention you concentrate on your website.
    A vague titily say "Buy Dell Laptops - 50% OFF" this title may bring in many visitors but when the offer is not valid, your pocket will get empty and the publisher will get his pocket filled.

    CPC ads is said to as Precision ads when we are really passing the message in short sentences.
     
    RGguy, May 29, 2008 IP
  3. sun and kisses

    sun and kisses Guest

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    #3
    oic thanks for explaning I understood what u mean. Thanks for the explanation
     
    sun and kisses, May 29, 2008 IP
  4. MarketExpert

    MarketExpert Well-Known Member

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    #4
    DUUUH. Sorry but I expected a little more than the definition of ppc.
     
    MarketExpert, May 29, 2008 IP
  5. sun and kisses

    sun and kisses Guest

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    #5
    ok i will post more =)
     
    sun and kisses, May 29, 2008 IP
  6. sun and kisses

    sun and kisses Guest

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    #6
    Advertising your services or products on the Internet is both extremely effective and extremely competitive. There are several ways to go about attracting traffic to your web site; Pay-Per-Click is one of the options you can choose from, along with developing an SEO, or search engine optimization campaign. Both pay-per-click and SEO are targeted to get your web site placed as close to the top of search engine results as possible. One of the differences is that it takes minutes to set up a pay-per-click campaign versus months for a good SEO campaign.

    Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer. It requires a bid for a "per-click" basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site. There is the added bonus that when a per-click site sends your web site traffic, your site often appears in the results of other prevalent search engines.

    As with all marketing campaigns, there are advantages and disadvantages. If you understand the process and monitor your pay-per-click campaign frequently, it can be very effective. One of the greatest advantages is that you never have to tweak your web pages to change your position in search engine results, as you must do in a typical SEO campaign. What you do have to do in a pay-per-click campaign is pay a fee.

    Another advantage is the simplicity of the pay-per-click process. You just bid and you're up and running. It doesn't demand any specific technical knowledge, though the more you know about search engines and keywords, the easier - and more effective - the process will be.

    The downside is that pay-per-click is essentially a bidding war. A higher bid than yours will lower your position on search engine results. This means that you will have to raise your bid to regain your position - which can obviously become quite expensive, especially if you are bidding on a popular keyword.

    In order to determine if pay-per-click is a cost effective form of marketing for your business, you must do some computing to figure out how much each visitor to your site is worth. You can compute this value by dividing the profit you make on your web site over a given period of time by the total number of visitors for that same time period. For example, if your site made $5,000 in profits and there were 2,5000 hits, each visitor would be theoretically worth 50 cents. The basic formula is profits divided by visitors.

    The figure of 50 cents per visitor is the point at which your business breaks even. The idea, of course, is to show a profit, not to merely cover your costs. Therefore, you are aiming at a figure less than 50 cents per click.

    Be aware that the most popular keywords often cost considerably more than 50 cents a click. The only way around this is to bid less for these phrases or you will be paying too much for each individual hit.

    The key (pun intended) to success is to learn everything you can about search engine keyword research. The good news is there isn't a limit to the amount of keywords you can add to your bid because additional keywords do not add additional cost. This translates into a lot less hassle for you because there is no need to optimize your site to index a particular set of keywords.

    Obviously, some keywords are much more effective than others are, but they will not cost you anything except time to set-up your account in your pay-per-click bid. Of the popular search engines that offer pay-per-click, one called Overture provides an online tool that will give you the data on how often particular keywords are entered into their search engine. They also offer suggestions for keywords after you enter a description of your site.

    In pay-per-click, this written description is crucial. You must understand that the object of your description is not to generally attract visitors, but to be as specific as possible so that only those visitors who are likely to buy your service or product go to your site. You must use expert marketing copy to guarantee that your description is both precise and enticing to attract the most ideal candidates to your site. This description is your most powerful tool to insure that your bid is profitable.

    Another essential element of pay-per-click advertising is that you constantly monitor your bid. It is very important that you bear in mind that the results of the top search engines providing pay-per-click advertising, which are Overture and Adwords Select, usually appear on other popular search engines. Because of this, the competition for top ranking is intense, and very often you will find that the bidding price balloons too high for pay-per-click to yield a profit.

    If this happens, it is advisable to withdraw your bid on that particular keyword and try another one. Remember: when you pay too much per click to make a profit, you are in essence losing the bidding war.

    Since losing is not acceptable, you must have a plan in place to closely track the effectiveness of your keyword. It is advisable to monitor your keywords on at least a monthly basis.

    Not only is careful monitoring important, but the analysis of visitor behavior can produce invaluable knowledge about consumer motivation, habits, and trends. Expert monitoring and consumer analysis is essential to your overall business needs, and will also insure that your pay-per-click campaign is a success.

    Michael Rasmussen

    http://www.seopapers.com/article/162
     
    sun and kisses, May 29, 2008 IP
  7. RGguy

    RGguy Peon

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    #7
    Hey do you recommend any PPC networks where i can get quality traffic at cheap price?. I have tried many.. but am not able to break even all networks.. I would appreciate if you could tell me some good networks.

    And ... do you have any reference to pay per click programs.. I mean I want to be a publisher like.
     
    RGguy, May 30, 2008 IP
  8. godhost

    godhost Member

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    #8
    OOh great article

    Recommend a good PPC network except google
     
    godhost, May 30, 2008 IP
  9. hexinator

    hexinator Peon

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    #9
    try adCenter and Miva for cheap and quality. If you want cheaper, you might wanna try adbrite and adtoll, but quality is not as good.
     
    hexinator, May 30, 2008 IP
  10. sun and kisses

    sun and kisses Guest

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    #10
    thanks for sharing with us. I heard some people using adcenter but i didnt try it b4 i think i will try it too
     
    sun and kisses, May 31, 2008 IP
  11. RGguy

    RGguy Peon

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    #11
    What about enhance, searchfeed, findology and all? arent they good? and still nobody commented about available PPC programs where i can sign up with.. It would be great if they come along with an XML feed.

    cheers.
     
    RGguy, Jun 3, 2008 IP
  12. wpf007

    wpf007 Peon

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    #12
    Searchfeed has low cent,findology hardly can application feed account.Anyone have good PPC feed?
     
    wpf007, Jun 3, 2008 IP
  13. RGguy

    RGguy Peon

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    #13
    A good ppc feed, that is what am also looking for :p
     
    RGguy, Jun 3, 2008 IP
  14. sun and kisses

    sun and kisses Guest

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    #14
    Can anyone tell me what can it do ??
     
    sun and kisses, Jun 3, 2008 IP
  15. hexinator

    hexinator Peon

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    #15
    i think Bidvertiser has feeds
     
    hexinator, Jun 3, 2008 IP
  16. lordadel

    lordadel Active Member

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    #16
    my rates with bidvertisers are so bad :(

    i earn like only 0.09$ daily :(
     
    lordadel, Jun 3, 2008 IP
  17. sun and kisses

    sun and kisses Guest

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    #17
    wow nvm at least u earn something there haha
     
    sun and kisses, Jun 4, 2008 IP
  18. MarketExpert

    MarketExpert Well-Known Member

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    #18
    Thank you sun and kisses. I dig your pic :)
     
    MarketExpert, Jun 6, 2008 IP
  19. sun and kisses

    sun and kisses Guest

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    #19
    you are welcome and thanks =)
     
    sun and kisses, Jun 8, 2008 IP
  20. sroberts1994

    sroberts1994 Guest

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    #20
    what is the highest ppc paying site?
     
    sroberts1994, Jun 8, 2008 IP