If you aren't advertise through Pay-Per-Click you are potentially missing out on 30-70% of your market within a given search engine. We build, manage, optimize and report on pay per click advertising campaigns across all major search engine media, including Google, Yahoo! Our ppc search engine strategy has worked wonders for our clients in maximizing the ROI on their pay per click advertising costs. Summary: This article discusses both the advantages and disadvantages of pay per click advertising and organic search engine optimization. In Overture's pay per click search engine, the ranking of sites is determined by who pays the highest price. The term pay-per-click describes a search engine that bases its search rankings on a "bid for position" basis. Search engine genie brings you a perfect pay per click management campaign. While search engine optimization can be an intensive time consuming process, pay per click advertising is fast, easy and flexible. The most controllable form of search engine placement is the pay-per-click model. By "pay per click" is meant programs where you pay for click throughs for text ads outside the regular search engine results. In some cases, frustrated by click fraud and increasing click costs, marketers are using search engine optimization to completely replace pay per click marketing. Conclusion it is important to recognize the innate differences in pay per click campaigns and search engine optimization when trying to quantify results. Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible.