Is there any difference b/w Pay For Performance and Pay Per Click? I heard that Google gona biffercate these two terms and impliment it soon... Is this true?
Are you sure you're not confusing Pay For Performance with Pay Per Action? Google is currently running a beta program for Pay Per Action. If successful, I doubt they will combine Pay Per Action with Pay Per Click.
hmm! it would be pay for Action like google offer the service where users must have to complete a action in order to earn something!
I have also heard that too, as there losing something like 20perent of their PPC customers, so they want to put Pay Per Action. But I doubt publishers will like that.