Any insight thought on the whole "Pay for No Ads" experience. If you have a regular user on a site that is willing to pay $$$ to not have ads... do you think that user is a frequent clicker or a non-clicker. Is this a way to cash in on probably the non-clicker? A way to deverisfy revenue? Or is it shooting yourself and cutting yourself off from potential revenue?
The ads are made to make a sale of an item. What type of user would be "a clicker" I mean if they are a member they should have no ads/ almost no ads.