Hello, I had a question about best practices on for an AdWords Campaign. I'm curious as to what everyone thinks. Say you had a campaign that you run once a year for three months and you this every year. Do you resume your campaign yearly? Or do you build a new one? Since all my keywords will be 95% the same, I'm tempted to just resume and modify it a bit. On the other hand I feel if I created a new campaign, which would mean I literally copy my old campaign, I can now have historical data for comparison. Any thoughts on the best approach here? THANKS!!
Pausing and resuming would be easier. When you want to compare, just create 2 seperate reports. One for the previous time period and one for the current. You can then switch between the reports to compare.
Thanks for the reply! In terms of measurements, typically you are always tweaking a campaign. Changing this or that. How do you account for those changes when comparing reports on a campaign as in my case. Do you account for that since keywords and ad text changes? It is not comparing apples to apples, that is why I ask. THANKS.
Everyone...thanks a lot for your opinions. I'm going to take your advice and just resume the campaign. But before I do that I'm going to record all key metrics of the previous campaign to refer to at a later date. -Anand
Definately pause and resume so you keep your ad group history which will save you from having to rebuild it for a good QS. Also AnandC, you can use the report start and finish date to get metrics of last years campaigns only so you don't have to manually record any metrics.