Im working doing online marketing and im wondering, is anyone else here pausing or reducing the adwords campaign over the weekend?
Depends on the niche you play. I'm closing traffic just for a few of them. You have to test first... (always test)
You might want to schedule a campaign to not show on weekends, it's going to depend on your niche. Just look at your conversion data and figure out if it makes sense. Don't pause the campaign though - especially if you are running ads on the content network. You might find that when you unpause the traffic has dried up. It's always better to use the scheduling or reduce your bids so far that the ads won't show.
Nope, I don't do that because my product has proven to convert (sometimes more) during the weekends. But it all depends on your niche, you just have to test it out. And like ppclabs mentioned, pausing on and off your campaign might interrupt the proper traffic flow of your ads.