Hey guys, Yahoo!'s Panama update has been live for enough time to get some good data together. What has everyone experienced thus far? Higher CTRs? Lower CPC? Data-backed comparisons and just "gut feeling" thoughts would be helpful. Thanks!
With Panama I use Yahoo much less but with more focus. I got rid of a lot of keywords and do not use broad matching as this was giving me to low CTR. Now I use only the most important keywords and I use the new state by state selections to indicate where my ads shows since most of my customers come from certain states. Bottom line - I am spending less and getting higher CTR with only a small drop in number of clicks.