Hi In Google Adwords I'm bidding on the brand name. For the last 3 months I was getting conversions. Suddenly in August the conversions dropped dramatically - more than any seasonal downturn. My impression share is 90% and I have only lost 4% because of a drop in budget. I looked in GA and noticed that whilst searches on brand were down 40% for PAID visits the number of visits for NON-PAID on the brand terms were up by 20%! I was advertising "brand X" on exact and broad match terms (no negatives) which is why I am a bit puzzled. From what I understand the difference might be to do with the visits from paid are from searches done on specific keywords. Whereas non-paid search visits are from search queries, Search queries are broader, hence more traffic. Can anyone shed any light on this please? Thanks The Grinch
A similar case was discussed recently on the google webmaster forums, do a search there, a mod even replied, - I'll try to dig it up for and update my post. Kind regards