Hi all. Wonder if anyone can help me with some strange stats that are developing on my website. For the last week the site has been averaging 120,000 page views a day. Which is cool, the problem is that I have CPM banner ads, which are on the top of the page (So quick loading) and by their stats the banners are only showing up 5000 times a day. So basicly im making very little money-when I think I should be making a lot more. Im a bit of a newbie, but I think ive come up with some possible explanations. That the banners are being cached by the visitors browser (To combat this today I have added a no-cache line into the HTML-Has anybody tried this? Does it work?) People are moving off the page before the ad is loaded- which is possible but not that probable. Its at the top of the page and it would be quite far fetche to think its going on about 90,000+ pages a day. Can anybody help out on this? I feel that im being taken advantage of and losing revanue (and the ad company is making money from my unclaimed banner views!) Does anybody else have any similar problems? Are most peoples pageviews the same as banner impressions? Any views on this would be greatly appreciated. Thanks in advance.
Is it the same banner each time or are they in rotation with others???... Maybe that 5,000 is for each banner displayed...
Its the same banner. Was thinking of using banners in rotation to try and jump start the stats. Is this a problem unique to me or do other people get it?
I would try some other forms of advertising, such as Adsense and affiliate programs. These are not based on some advertiser's supposed count of how many times their ad has shown, and the potential rewards I would think are higher.
I often experience this when dealing with advertiser. That's why I never impressed with their CPM rates until I put their banner and see how their stat works. Basically they never close to my pageview count :-(
This is probably part of the explanation. Note that many "CPM" advertisers only count unique visitors/day and not page views. To be sure, ask the advertiser how he counts impressions. Jean-Luc