The word is that page load speed is going to be a factor in caffeine which should be live any time now. My beef with the whole idea of page load speed affecting rank is the fact that a feature/content rich site running on php will take longer to load than a no content straight html site. This will reward no content no features sites who's design and technology are straight out of 1995 and penalize more extensive php sites like those that use cms's or use asp/php. It seems Google wants us all to go back to straight html pages built with frontpage lol, maybe even better maybe we should all go back to building sites on geocities and angelfire lol. Seriously, it does really chap my ass, even using cache, php accelerator, making sure the code is clean, so on and so forth, my site will never load as fast as the junk ad farm html sites. So it seems now the best way to rank is build sites with no real content or purpose other than to get people to click on ads using straight html, buy a bunch of links and shoot to the top. Welcome back to the top spam sites!
Hmm, ... sfraise, I can't agree with you completely. I'd like to recommend a few videos about the speed: Marissa Mayer, "In Search of... A better, faster, stronger Web" Eric Schurman and Jake Brutlag, "Performance Related Changes and their User Impact"
I agree as it also means any company who have gone down the route of rich content sites for their visitors will need to invest a lot of money in restructuring their site for maximum performance. On the upside I suppose it means a lot of work for Web developers who will have to rewrite all those rich content sites in plain old HTML. Progress......?
I don't see any point of this, it's a factor in 100 other methods google uses to assess quality of the site. and it's by far the easiest to optimize for
87/100 on hmepage but all serious deductions I got in page speed were thanks to GOOGLE adsense and Google gadgets on that page ...
Thanks I've read that article. I'll be curious to see just exactly how much weight it's given in the big scheme of things.