Can some explain what page sculpting is and how it works? Is it someting we should be doing? Is it seen as white or black hat? thanks in advance.
basically it is when you put a no follow to some of your interlinks so the PR of your pages will be distribute as you wish. for example, if your home page has a PR4 and you link to 2 differet pages on you site, lets say one page is "contact us" and the other one is "sales page". so if you will put a no follow tag on the link to "contact us" page than the PR4 of the home page will pass only to the other page "sale page". and the result is: "sale page" PR4 "contact us" PR0 and if you wouldnt use the no follow tag on one of the links then it should be distribute equally: "sale page" PR2 "contact us" PR2 so basically if the "sale page" is more important for you to rank than the "contact us" you should have use page sculpting to push your desire page on google. HOWEVER, it used to be a black hat method, but today it doesnt even work (according to matt cuff) so it is a useless white hat technique
Black hat seo is different thing compare to page sculpting because black hat seo is one type of spamming. drcsystems. com