5 reasons why Google PageRank is overhyped according to Kevin Gibbons @: http://www.seoptimise.com/blog/2007/05/5-reasons-why-google-pagerank-is.html * Authority/Trustrank is the new PageRank If you want a high quality, respected website you should be looking to become an authority in your field. Building trust with the search engines and becoming a leading site within a certain catergory is what counts in terms of achieving high search rankings, PageRank in this respect is irrelevant. * PageRank is updated continually Just because your site has gone from a PR4 to PR5 this doesn’t mean you’ll see an instant jump in search rankings, PageRank is updated continually by Google and is far more complex than the 0-10 Google toolbar scale rating. This is one of the main reasons why many SEO’s want the Google Toolbar to go away as well as helping anyone suffering with B.O. (backlink obsession)! * PageRank doesn’t equal good rankings or increase traffic If you were asked what would you prefer high search rankings, traffic or PageRank what would you say? I know which one it wouldn’t be, search rankings can help to refer targeted users to your website, traffic (even if it’s not of the highest quality) still gets users to your site but PageRank doesn’t get you any extra visitors. * PageRank can be bought Although Google are clamping down on paid links a PR4 or 5 site can be achieved fairly easily if you have enough cash to throw at links. This doesn’t in any way improve the quality of the website and in most cases won’t have a dramatic effect in the search engines. For example a site with 3 PR7 inbound links shouldn’t rank as highly as a competiting site with 50 relevant PR3 links but there’s a good chance it’ll have a higher PageRank itself. * PageRank isn’t the most important factor of an inbound link Relevancy, anchor text, search ranking, positioning and quantity of outbound links on a page are all just as, if not more important than the PageRank of a page when assessing the value of an inbound link. The incoming links to a site and individual page are very important factors to estimate the value of a text link, but these can be judged better by the quality and relevancy of links as well as the actual search rankings achieved.
yep, i agree, i would rather my sites be #1 rather than have a site that is PR5 and on second page of SERPs.
These facts are known to everybody and yet... I wonder why google chooses to pursue with dishing out PRs! Regards, RightMan
I agree with most of what he says. The pr we see is up to three months old so you might of already seen a jump but you wont know if you PR has increased for three months.
I agree the trust of any link/site is what you need to attain in Googles eyes. Page rank is a loose indicator on the linkjuice being passed to the site.