I have just set up 4 url channels on my adsense account,but can someone explain what page impressions mean ?
1. google adsense page impressions typically might be MUCH lower than your real page impressions according to your own ACCURATE access_log stats 2. adsense page impressions is the number of times a page has been viewed that number typically is needed for all CPM advertisers as in 1. that number may be MUCH smaller ( a fraction ) of real page views. I assume that G uses the balance for additional profit. normally the pageimpressions G adsense shows is near the number of unique visitors I have on my site
For me is pageimpressions G adsense about twice more than unique visitors but still not enough as real pageviews...