Page impressions increased CTR and eCPM decreased

Discussion in 'AdSense' started by prashanth5358, Jan 28, 2009.

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  1. #1
    Can any body tell me whats wrong. I increased from 3000 impressions to 4000 impressions per day and my CTR and eCPM got decreased and also my earnings got decreased
     
    prashanth5358, Jan 28, 2009 IP
  2. Chathura

    Chathura Well-Known Member

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    #2
    I think google has prepared this payment rate with some tricks. As example, if 100 result is B, when 200 result is not 2B. Result will be below 2B.. Some thing like that...
     
    Chathura, Jan 28, 2009 IP
  3. xtasy010

    xtasy010 Peon

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    #3
    It depends how you managed to increase your page impressions, was it because you added you ads to more site/pages etc or the number of visitors to your site increased? I suspect the impressions increased because you placed more ads on your site which does not significantly effect the number of clicks. And because the clicks are about the same the CTR and eCPM reduced because of how its calculated.
     
    xtasy010, Jan 28, 2009 IP
  4. mubashirnisar

    mubashirnisar Banned

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    #4
    it is happening with everyone
     
    mubashirnisar, Jan 29, 2009 IP