Hi, I am quite new to Ad-sense. So here is a beginner question for you!!! I have read that more impression means less CTR and thus less earning. Keeping this mind I use only one Large rectangle at top of my webpage. Now my confusion is------- "How to determine or calculate page impression? Lets take 2 case- 1- I am using one large rectangle on my home page and 2- I am using one large rectangle and a horizontal unit link on my home page. According to my understanding, page impression will be more in 2nd case. Is this correct ? If I am wrong then please guide me and explain in detail. Thanks
more impression means less CTR and thus less earning : WRONG page impression will be more in 2nd case. Is this correct ? : WRONG Impression means the number of times your page loading which contain an adsense unit/units. So more impression means more pages are visiting by your visitor, which is good for you because google will think there is more valuable informations/ services are there in your site. CTR, click through rate is defined as the percentage of clicks out of your impressions. 10% CTR is impressive, 5% ctr is quite natural.
A lots of thanks to you !!! Many of my confusion is clear. Now can you explain how to increase CTR ? do I need to increase click ? thanks in advance.
how page impression means more click..? both are different as per my understanding. as per above discussion - Page impression is no of times a page refreshes/reloaded and click is the no of click a visitor made on ads.
I think he means the more impressions you have the more chances you have of getting clicks. For example you will get more clicks if you have 10,000 impressions rather than 100 impressions.