Page CTR and eCPM?

Discussion in 'Reporting & Stats' started by amcfad2, Feb 12, 2009.

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  1. #1
    What do these things mean? Also is a CTR of 5.26% and a eCPM of $45.10 good?

    dabearsandbulls.blogspot.com
     
    amcfad2, Feb 12, 2009 IP
  2. Adpubster

    Adpubster Peon

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    #2
    Impossible to say if good or bad...depends if you have a significant number of impressions/clicks for the statistics to be meaningful.

    CTR is the Click Thru Rate. If you have 100 impressions and 1 click, your CTR is 1%
    eCPM (from Google themselves):

     
    Adpubster, Feb 20, 2009 IP