What is the best approach on getting doing ppc campaign. Should i create a website based on the service or product im promoting or should i just market the affiliate website itself ?
It doesn't cost too much to set up a simple, side-by-side comparison so that you can actually do a real test.
Hi Gray, It's always better to setup your own landing (presell) page. Write a story reflecting "how you did it", then twist it to tell the visitor how they're going to benefit by getting the particular product. The key is to make it seem "real". Your story must sound real and convince the reader that you are a genuine guy and not just trying to make a sale. By having a presell page you can also "optimize" your keywords for your keyword groups in AdWords. You should also create seperate ads for your keyword groups and landing pages. This will give you a 'higher' quality score and lower your bid prices (saving you money). So, to sum it up: Adwords Keyword Group --> AdWords Ad (With Specific Keywords) --> Landing Page optimized for keyword group. Hope this helps. Mark Acutt (Cash Bootstrap Method)