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Overture results

Discussion in 'Yahoo Search Marketing' started by markbishop, Apr 27, 2006.

  1. #1
    Do overture give only yahoo search results
    SEMrush
     
    markbishop, Apr 27, 2006 IP
    SEMrush
  2. mark1

    mark1 Peon

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    #2
    Yes. Since Yahoo owns overture.
     
    mark1, Apr 27, 2006 IP
  3. Lotus9

    Lotus9 Peon

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    #3
    I thought overture covers a whole network including MSN? No?
     
    Lotus9, May 3, 2006 IP
  4. WebFreedom

    WebFreedom Peon

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    #4
    This is the first I've heard of this. I was under the impression that Yahoo! purchased Overture, as well.

    Sam
     
    WebFreedom, May 5, 2006 IP
  5. mobilebay

    mobilebay Active Member

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    #5
    im sure msn is overture as well
     
    mobilebay, May 25, 2006 IP
  6. glitchx

    glitchx Peon

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    #6
    MSN used to show yahoo/overture ads but not sure now since they have their own ppc service.
     
    glitchx, Jun 7, 2006 IP
  7. IMGster

    IMGster Peon

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    #7
    overture i think is pertaining to just yahoo
     
    IMGster, Jun 8, 2006 IP
  8. WebFreedom

    WebFreedom Peon

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    #8
    That's what I always thought, too - but I've seen posts, both here and at other forums, that indicate that it may pertain (have pertained?) to MSN, as well. I believe that adCenter has a presence here (User Name 'adCenter411'), so hopefully he or she will see this thread and shed some light on the subject. :)

    Sam
     
    WebFreedom, Jun 9, 2006 IP
  9. bala

    bala Well-Known Member

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    #9
    yes it is worth it. Has overture is under yahoo complet4ely. you wont regret it.
     
    bala, Jun 30, 2006 IP
  10. Dan

    Dan Active Member

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    #10
    Overture was purchased by Yahoo and is now called 'Yahoo! Search Marketing'.

    'Yahoo! Search Marketing' (YSM) encompasses Yahoo itself, partner search sites & a content network that display contextual ads similar to Google adSense.

    MSN used to get all its sponsored search results from YSM / Overture, but is currently phasing out their partnership with YSM and switching all their sponsored advertising to their own adCenter system.
     
    Dan, Jun 30, 2006 IP
  11. WebFreedom

    WebFreedom Peon

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    #11
    I figured it was something like that. Thanks for the explanation. :)

    Sam
     
    WebFreedom, Jul 2, 2006 IP
  12. mobilebay

    mobilebay Active Member

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    #12
    In the uk yahoo search marketing use MSN also to advertise
     
    mobilebay, Jul 8, 2006 IP
  13. Dan

    Dan Active Member

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    #13

    Yup, MS adCenter for the UK market is currently in Beta testing, so they haven't phased out YSM yet.
     
    Dan, Jul 8, 2006 IP