I use Overture's keyword suggestion tool for research, as many of you do. There are four problems I've found though, and I thought I'd pass them on. 1. Singular and plural forms are lumped together, as you probably know. I once optimized a site for "mountain hiking" and later discovered that half of the traffic was for "mountains hiking." 2. Alphabetizing. I hesitate to mention this, because it only seems to happen occasionally, but that makes it worse. Sometimes Overture alphabetizes search phrases. If you see "bag lightweight sleeping," you might guess that the searches are actually for "lightweight sleeping bag," but what about "hiking mountains?" That could reasonably be searched for both ways. Look down the list to see if other phrases are obviously alphabetized. 3. Misspellings aren't always seperated. I searched "perseverence," an honest spelling error on my part, and saw good demand. I almost optimized a page for it before noticing that the results shown were for "perseverance." You can be certain that searches are being done both ways, but how many each way? 4. Inflated figures. Overture often shows more monthly searches for a keyword than other research tools show for ALL search engines. Who is in error? Hard to say for sure. I use it anyhow, because it's free and easy, but I'm more careful now about relying on their results. Just thought you might like to know... Steve