Overture Inventory Questions

Hello,

I often use inventory.overture.com to find out how often certain terms are serached. My question is, if a keyword is searched like 400 times a month is that high or low?

If I can become number 1 in google gor that term will I see a lot of traffic?

I use it as a guide but I don't know how relevant their stats are as most surfers use google.

 

It all depends on the competition for that keyword.
400 is quite low though, but if there are 10,000 sites targetting that keyword then its not a good one to target.

 

You wouldn't build a site targetting a niche with an OVT of only 400 - way too low. Focusing an article on that keyword maybe worthwhile though...

 

OKay I figured maybe overture numbers were low into relation of google or somthing.

Thanks

 

Any mroe tips? Keep talking

 

How reliable is the information given to Overture in relation to Google searches? My main keyword has 3000 in OT Count right now, if this is per month, it just means roughly 100 people searched everyday on Google for the term?

 

Overture has nothing to do with Google...as it is an estimate of the number of queries that Overture saw on their network in the past month. I would guess that the number on Google would be anywhere from 2 to 4 times the number reported by the OV tool.

 

Ok thanks!
OT is Yahoo right?

 

I have seen that for a 400 kw on overture you can get around 400 visitors from google if you are #1. Of course this is a ballpark figure.

 

Overture (OVT) is Yahoo.

 

Personally I don't put stock on the overture or wordtracker numbers. I think some of them are an order of magnitude out, some of them several orders of magnitude. All the ones I keep an eye on are way way way higher than the actual traffic.

Before Jagger killed my site I was number 1->5 on Google for 10-20 industry specific terms that according to overture should have seen me with 3000-4000 visitors per day even if I only had a 20% CTR from the serps. However, I was lucky to see 10% of this.

One term in particular I am no 1 & 2 for in Google, have been for nearly 2 years. I see 8-10 hits a day from this. Overture says there are 148 searches a day on this term. Wordtracker says 77.

Do I trust the numbers? No way. Are they an indication of relative importance of different terms? Probably.

 

That's where the power lies.