Overture and Adwords

Am I correct in saying that if you are advertising in both Overture and Adwords, you are pretty much covering all bases when it comes to PPC?

 

Pretty much, yeah.

Depends on your goals probably. If your audience is made up of not-so-savvy internet users then you might have to advertise via more obscure programs/channels. But if you know that you get 90%+ from G/MSN/Y then yes, you have it covered.

 

thanks, that is what I thought, but I wanted to make sure.

 

I use the business.com and bizrate PPC programs.

The cost is a fraction of what I pay (per-click) w/ Overture and Adwords. The conversion rates are pretty good too.

 

They seem to be limited to US only. I checked them out but withuot UK market coverage wouldn't be interested myself.

 

thanks Rob. I consider Bizrate, Shopping.com, etc to be a different sort of PPC and didn't include them in my above post. I will be hitting those as well. However, I have not really looked at business.com so I will check that out today. Thanks for the idea, I really appreciate it.

 

Does anyone use Yahoo! Shopping? I've been meaning to set up a feed and enroll.

 

I've looked into it but the minimum CPC was ridiculous. It was £0.25 compared with Overture's £0.10 and Google's £0.04. I didn't even want to try then. When I went back to it, the company that collects their feeds for Yahoo had stopped working with them and I couldn't work out who now did it (UK).

 

I am currently looking for a software program that will be able to handle the datafeed for all of the shopping comparision sites (froogel, yahoo!, shopping.com) with the push of one button. Let me know if you have any ideas or thoughts on this or if you have any you would reconmend.

 

I've built my own Froogle feed generator. I don't use any others but it shouldn't be hard to use the same index, change the required fields (if different at all) and make it work for the others.

It's too specific to our shops to share, it wouldn't be of any use to you; else I wouldn't mind sharing it.

 

What kind of shop do you have CiscoODI?

 

yeah, that is exactly what I am talking about. I need a datafeed "easy" button to handle all of the comparison sites. I have talked to a couple of companies and they are either not what I am looking for or really, really expensive. I will keep working on it, thanks.

 

Rob- we buy and sell used Cisco equipment. We are about to launch a new site with over 3000 product pages detailing what we sell. Our old site is www.optimumdata.com. I guess now would be a good time to set up my signature and get some anchor links here.

 

Is it a custom-bult shopping cart or what?

 

I am actually launching two sites in teh next month. One has a shopping cart and the other does not. I am not personally building the site so I could be wrong, but I doubt it is a custom made shopping cart.

 

Most commonly used shopping carts have Froogle Exporters available. They're usually free too.

 

really? that is interesting. I will email them right now and try to make that happen. Thanks for your help, I really appreciate it.

 

I have submitted on yahoo shopping, I got lots of traffic which I dont want, they are coming from Europe or other part of the world, hope Yahoo provide something so we can target geograpical area like adwords.

 

is business.com good for ecommerce based site too?

 

Thanks, I'll stay away.

It works for a few of the sites I work with. I got interested because the business.com listings were appearing very high up in the SERPS for my keywords.

Try it out and see if it's works for you. I don't think there are any minimums or set up fees.