I read somewhere that providing outgoing links (whether it be in a blog or on the page content itself) helps create relevancy and a theme within your website. Has anyone experienced this? For example a website about cars, linking to relevant manufacturers, blogs, websites etc...? Im not talking about PR leakage or anything like that, as i would put the links as No follow... but im keen to understand whether or not this is useful to help your SERPS ? (Im assuming not.. ) Thanks, Scott
Hmmmm... I think that if you are number 2 in the serps, its more difficult to become 1 if you link to that number 1. However, if you are on page 10 (number 100+), and you praise a few of the high ranking sites, you never know what happens A few links to a wiki page will never hurt....
I came across this idea a while ago and did a bit of testing - for a week or two it seemed to help a bit (eg moving from position 7 to position 6) ... but then these gains reversed after a couple of weeks - but perhaps for a different reason. Certainly all the pages I tested had a small initial improvement, so well worth trying out yourself.
It does seem possible but it does also seem like it could also hurt ur rankings promoting other sites
It is assumed that if you link to authority site within you market, then your site will obtain higher authority. Somewhere in Google I think I read this. But… If I do link to an outside “authority†site, I use the “nofollow†attribute. This is to retain the PR. Has it help or not help my site. No. And I can not find any real “benchmark†source that will show the results. Use them but with a "nofollow" tag. Remember, google states that it is a Vote for the site. Do you want to give the PR or not is the question.
From my experience I believe you get help in two ways. 1. Some of the google patents refer to a small pool of sites in each industry representing the core or authority for that niche (for either good or bad neighborhoods). Google uses the core sites as part of the algorithm. When you link to an authority site in your niche you're attempting to become a part of a cluster of sites that google considers important in the niche. So if you link to an authority site and some authority site links back to you (even with a few degrees of separation i.e. site a links to b, b to c, c to d, and d to your site) your site becomes part of the cluster, although on the outskirts. Being part of the core will help your site become an authority by itself, especially if you're a sub niche of the entire industry. 2. The anchor text of the link is considered text by google on the outgoing page (yours in this example). As a result, the search engines will count it towards the relevancy of your site on your site's theme. I've had pages rank for the anchor text of an out going link when that's the only reference to the keywords on the page.
Its definately worth testing out.. Although with most things in the realm of google its all trial and error