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Outdoor Billboard Campaign Ideas

Discussion in 'General Marketing' started by lafratts, Nov 6, 2019.

  1. #1
    Hey guys I am new to the forum.

    I am in the insurance business .. Specifically targeting home/auto insurance.

    Our company abbreviation is "BIG".

    I am trying to make a funny play on words for an upcoming billboard campaign. Something short and sweet.

    Can anyone think of anything funny/clever?
    SEMrush
    At first I was going with "Insurance? It's time to think BIG." .. But that is kind of lame ..

    Any ideas?
     
    lafratts, Nov 6, 2019 IP
    SEMrush
  2. qwikad.com

    qwikad.com Illustrious Member Affiliate Manager

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    #2
    No dream is too BIG. Make it happen.
    Life is one BIG road. Enjoy the ride.

    A BIGger bang for your buck.
    Hey, BIG shot! Yes you.
     
    qwikad.com, Nov 6, 2019 IP
    JEET likes this.
  3. NetStar

    NetStar Notable Member

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    #3
    It's not average...it's BIG!
    Save with BIG Auto Insurance Today!
     
    NetStar, Nov 6, 2019 IP
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  4. jrbiz

    jrbiz Illustrious Member

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    #4
    Size does matter...BIGger is Better
     
    jrbiz, Nov 10, 2019 IP
  5. Spoiltdiva

    Spoiltdiva Prominent Member

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    #5
    SMALL PREMIUMS-BIG COVERAGE
     
    Spoiltdiva, Nov 10, 2019 IP
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  6. JEET

    JEET Well-Known Member

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    #6
    Its not possible to do this properly unless we know your company's USP.
    Also, when writing "BIG" in ads like this, without a brand recognition, people will simply assume it as the english word "Big" and not as a company's name "BIG"

    What is your company's full name, and what is your USP?
    Thanks
     
    JEET, Nov 10, 2019 IP
  7. JEET

    JEET Well-Known Member

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    #7
    Get insured at BIG, even with a small car! (or home)

    Those pills do not work, but insurance at BIG does!

    You gave up on your car, but you can count on insurance at BIG!

    Get your car and home insured at BIG,
    before your kid drives your car through your living room!
     
    JEET, Nov 10, 2019 IP
  8. NetStar

    NetStar Notable Member

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    #8
    So basically your company's slogan must relate to penis size..
     
    NetStar, Nov 10, 2019 IP
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  9. JEET

    JEET Well-Known Member

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    #9
    NetStar LOL You and your habit of stopping to read after 2 lines... LMAO
     
    JEET, Nov 11, 2019 IP
  10. jrbiz

    jrbiz Illustrious Member

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    #10
    Does any legitimate marketer believe that sex does NOT sell or at least catch the attention of readers in the consumer world???
     
    jrbiz, Nov 11, 2019 IP
    JEET likes this.