The next most annoying thing for me is not knowing the exact search phrases my advert appears under. Sure, you can track the exact query once a visitor clicks thru to your website. But for the rest of the time your advert might be showing up on some irrelevant search that never gets clicked on.
Very true T Media I think with out backend tracking of each key phrase you can really be lost and end up spending a lot of unnecessary funds. I have my own in house search query report which exposes each key phrase and tells you which keyword you bid on that triggered the mapped phrase. This provides lots of insight and creates lots of negative keyword possibilities.
Robert, how did you set up this 'in house search query report'? What did you select for this to be produced? PS. Nice video on your website by the way which you posts on the 16/3. It's made me think maybe I shouldn't have my exact+broad keywords in the same Ad Group.
Im not sure what you mean by questions one. yes, the separation of exact and broad match give you greater control for optimization purposes. While some may disagree that it is unnecessary, I have tested this theory with hundreds of accounts and always get better results in the long run. Average CPC is usually 10% or more lowered than those of combined keyword match type groupings.