Since the vocubulary on a few of my advice changes can't be altered to keep competitor ads off, I used the competetive ad filter quite a bit today. Most pages, I can tweak the words and get product ads to display. But on one page for example, on "pruning" there was not way to stop Tree Service ads. Anyhow, I noticed that some companies are using a different URL in their ads than their websites. Say TruGreen. If their URL was trugreen.com, they are running adwords with trugreenoffers.com Pretty sure that competitive ad filtering has wiped some companies off many pages, but apparently they are using new URLs that are not pasted into our ad filter lists. Seems that the most important thing is just to look at our pages once in a while to see what is slipping through.