Orphaned Site [ $1,400+ - 2007 Adsense Profit ]

I haven't worked on this site since sometime in 2006 but it has persisted because of the good content (I have a couple of members who post a news article every once in a while, and the tutorials draw external visitors).

It has been around for quite a while, has quality backlinks (a couple of frontpaged Digg articles, a FP slashdot article, a frontpage HardOCP article, among others), and is very well SEO'd. It comes with a forum that has 1,609 members and 25,897 posts.

It made $1,374 off of Adsense for content in 2007 with a low CTR. Plus around a hundred or so from Adsense for search and Adsense Firefox referrals. Totaling just over $1,400.

No costs associated with this site besides the hosting and domains.

I was never able to figure out how to properly monetize this site but I suspect there are some of you out there who would be able to do much better.

I believe I started the original site at the end of 2005. There was a domain change in 2006, all of the original pages were (and are) properly 301 redirected and will remain so for the foreseeable future.

In the past year I have put minimal work into the site. Probably 10 or 15 hours total over the year (just some administration stuff.. nothing major). I have lost interest in the subject matter so I haven't really found any motivation to work on the site.

The site is www.psp-programming.com - specializing in PSP Homebrew Development.

Domains that also come with the site are
pspprogramming.com
psprogramming.com

Stats since the domain switch in early 2006 here:
http://www.psp-programming.com/awstats/cgi-bin/awstats.pl?config=psp-programming.com

Starting bid is about 1x Last Year's Revenue: $1,400
Increments of $100 only please.

Bidding ends Feb 29 at 5:00 CST.

Any questions, feel free to post or PM me whichever you are most comfortable with (same with bids).
I will consider reasonable BINs.

Edit: I forgot to mention, the transaction will be done through Escrow.com and buyer will pay the Escrow fees.

 

I guess what you gt here is approx 6 months revenue. Bidding starts around 1/6 of that that means starting bid would be around $100.

But anyways, its your deal.

Best of luck

 

yep, to agree with amitfan, your not going to get 12 months revenue for any site, anywhere - the valuation is 5 or 6 months profits max...


Having said that, I think its a nice site, and Im happy getting bidding going at $140 if you are happy starting the auction lower than you said.

 

I have seen plenty of sites sell on DP for 10-15 X monthly revenue. Not sure why previous posters are suggesting that you will only get 6 months. Not sure why they think like this as 12 - 18 months is the norm, not 6 months. Might be useful though to start opening bid lower and introduce a reserve so that you can have the option of not selling the site if you arent happy with the offers.

 

perhaps if the revs are about $1.50 a month!
check the site sales anywhere, here, sitepoint, even ebay.... standard valuation is 5,6 maybe 7 at a push months of profits.

What do I know though, Ive only bought/sold $250k worth of websites in the last 18 months....


besides, if you are interested, make a bid!!

 

I am not interested but I do follow a lot of sales closely and I frequently see sites sell for a years revenue or more which are sites making thousands a year in Adsense revenue. Maybe you have bought and sold for 250 k worth, good for you, but that still doesnt change the fact that 6 months revenue is absolutely not the norm.

 

ok mate.. lets agree to disagree on this one.

all the same are you bidding or thread hijacking?

 

Thanks for the tips guys, but I'm not interested in selling for anything less than one year's revenue. I would rather sit on it for a year or two than sell for such a low revenue multiplier.

People who sell for 6 months' revenue either don't think their revenue will be sustainable or not very smart (or their websites take a lot of work to maintain). When you think of ROI, if you buy a site for 6 months' revenue you're expecting 200% return if everything stays the same. Any investment where you have to expect 200% return to make it worth your while must be extremely risky (or an extremely good deal).

This site requires little effort to maintain and has a proven track record of revenue.

Minimum bid stands.

 

thanks then, best of luck with your sale and I must retract my bid.

I recommend that you create a listing at sitepoint.com/marketplace under the established sites forum, you are more likely to find a buyer willing to bid that kind of money there.

good luck with your site, and your sale!

best regards

MOG

 

I will probably do that if I don't find a buyer here. I figured I'd post it here first since I come by here from time to time and have bought sites from this forum.

 

That's a cool site. I'd bid -- if I knew anything about the PSP.

You can probably increase the revenue nicely by changing the top ad to a 336x280 or even a 300x250.

 

Thanks for the input, I'll try that.

Still no bids by the way.

 

Yeldarb - don't feel pressured to sell for less than 1 year's revenue. 12x is reasonable and in my opinion, the only thread hijacker here was MOG. LOL, bidding $140. MOG, I sold a site a few months ago for 30x rev, so I don't know who's giving them up to you for 6x, but they can only be lower quality sites with short life spans.

I do agree with MOG on one point though - you may get a better response at SitePoint, and if programming sites were my niche, it would definitely be of interest.

Good luck with your sale.
tasty