ORM is online reputation management, each professional (SEO and ORM) has their place in the reputation management industry. The Difference Between ORM and SEO 1)SEO Fixes The Problem – ORM Prevents It 2)SEO Works With Search Engines – ORM Engages People The main goal of an ORM is making people happy. If you’re looking to manipulate your SERP, SEO is the good choice. If looking for a long-term strategy, an ORM is the best choice, ORM can help implement one.
main purpose of reputation management is to monitor the news, comments, posts about a company, brand name, or a name or any sort. monitoring not only to stay close to the clients/consumers but also to handle any negative publicity in a timely manner thereby maintaining the reputation. there are various tools, mostly paid, that assists you in reputation management. you can also setup google alert on a desired name or keyword and get notified anytime anyone posts something on the keywords entered in the alert
In short, ORM is a way of monitoring and at the same time eliminating negative posts about a certain website/profile/business to maintain a good "reputation" online. One way to monitor a certain activity is thru Google Alerts.