Okay, I am tired of paying out the nose for PPC traffic. I have been spending $100+ per day on PPC advertising, with not enough sales to compensate for this. Therefore, beginning tomorrow, I am cutting off my campaigns in Adwords, Yahoo, and MSN. I rank very well in Google and MSN, and fair in Yahoo. I was always getting a good amount of organic traffic as well. I thought I would beef up my advertising, so I relaunched several of my PPC campaigns about a month or so ago. One thing to note: my Yahoo rankings seem to drop when I have an ongoing campaign! In doing a bit of research, I found this article which seems to provide the answer for this: http://www.imediaconnection.com/content/8597.asp Basically, it reads that if you are ranking very high for certain keywords, you are basically sabotaging your organic SEM by using PPC for the same terms! I will be monitoring my traffic, my sales, and my keyword rankings during this experiment. If anyone has noticed the same effects with launching PPC campaigns when your organic traffic is already significant, please do tell about your experience!
If you are ranking high for a keyword in the organic search results, why would you create a pay per click ad for the same keyword? If my listing was on the first search result page I would not try to put a pay per click ad on the same page.
But it isn't true because some people see the sponsored listings as #1 but they don't see the organic
While I will agree there are some people who value the pay per click ads more than the organic results, I think it is a very small minority which is why I would not invest in the keywords since you are already represented in the organic results. It's just an area where you can save money or invest elsewhere where you do not have a presence.
I think there was a study that claimed searchers who see you in the natural listings and the paid, have a greater sense of trust, and therefore are more likely to click.