Organic Traffic Issue

Hi All,

Sometimes I click any category page on my site, It is showing under organic traffic in Google Analytics. Wats the issue?

 

It is common for every SEO expert to experience some amount of fluctuations in the organic traffic.
Sometimes it is difficult to pinpoint the exact cause for it because organic search has its own set of challenges.

But you can always find the factors that are causing the issues by going through Google Analytics and Google Search Console insights. So what exactly cause organic traffic issues?

Is Your Site Indexed?
First, try to do a quick Google search via ‘site:yourwebsite.com’ to ensure whether the pages on your website are indexed or not. In case, you come to know that the critical pages of your site are missing in the SERPs then you know now what is causing an organic traffic issue.

Check the robots.txt file to find out whether you have blocked any important directories or pages. If not, then go to no index tag and check all the individual pages. It will definitely help.

Did You Make Any Site Updates Recently?
If site indexing is not an issue then, maybe your recent updates to the site is causing a decline in the organic traffic. Did you by any chance modify the on-page copy on your site? Or did your site undergo a major overhaul such as reordering navigation or removing pages? Or did your site migrate without redirects?

If the answer to any of these questions is yes then, your site needs some fixing. It is important that after you have reworked on the site, Google should re-crawl and re-index the changed pages. Changes in the site can always lead to some decline in the organic traffic and unstable rankings which will continue for at least a few weeks.

In such a case you cannot do much except be patient and let things happen. But if you have made changes in the URL structure of the site or removed some pages, then you need to have a 301-redirect strategy rightly placed for preserving link equity and also to prevent losing traffic and rankings.

 

You need to index that page I guess. Is that coming on all pages or just a particular category?