I would like to get some opinions about SEO and PPC campaigns. What are the benefits of each seo and pay per click campaign? Should you use both techniques to gain success on the internet and if so how much of each? Is there any other aspects of internet marketing that would benefit you online in respect to getting sales/leads and more traffic?
SEO is a long-term solution that, if implemented correctly and maintained will provide regular, high-quality traffic. This will, in-turn provide regular leads/sales. PPC can have an immediate effect, providing a similar level of traffic straight away. Like SEO, it needs regular maintenance and continual tweaking to make sure leads are coming in at an acceptable price. A choice between the two is completely dependant upon your own budget and business model but both have their pro's and con's although the only real downside to SEO is that it takes a little longer to see results.
ppc is a quick method of getting traffic to your site whilst it is not know , but you should aim for organic seo because in almost all cases the organic sites convert much better than ppc
i tend to believe that seo cost lest in the long run. once you are fairly establish, traffic come for free almost.
I don't think it would hurt to do the PPC while you work on your rankings of what ever niche you are focusing on. It may even help to stream the income while this process is taking place, as long as you are consistent you will eventually be able to replace your PPC once your seo campaign is in place.
for new website, PPC is important to improve your traffic and rank, but doing SEO is a must. So, do both of SEO and PPC, it's double benefit