Hello Friends, Can you suggest me, What is important in organic ranking a site for a particular keyword?
Your query is bit unclear. But to rank for a particular keyword, don't just target single keyword. try targeting the mix of close keywords. e.g. if your targeted keyword is "Home Loans", so try building some good quality and natural looking links for: Affordable home loans Easy home loans home loans Your company name Home loans for you Need Home loan?, etc. If you develop links for just one keyword "Home Loan" than Google may find it suspicious and it may trigger some penalty. So try diversifying your link portfolio
Both are important friend, because if your site is well optimized then you need not to work more on keywords...once onpage is done off-page requires less effort than if the site is not well optimized. Any query over it, please feel free to ask here and or u can tweet any time on "bloggerumer" you are most welcome!