what is the standart way to organize your campaigns, ad groups, keywords. I sell only few related to each other products. so basically i have one campaign, in there i have 6 ad groups. Each Ad Group represents its own combination of a keyword. example: Campaign: frames ad group 1: Aluminum ad group 2: Carbon Fiber ad group 3: Fat Tubes etc. in each ad group i have combination of all kinds of keywords for that category is this correct? should i be only using a single campaign for all my products. it seems like if i would be selling something completly not related to frames should be a differen campaign. Am I correct? Is there a better way to maintain all this?
I think it comes down to personal preferance and overall business objectives...the only limit most people will hit is the 25 campaign limit per account.
i completly understand that its a personal preferance. Thats basically what I wanted to hear, maybe someone will suggest a better idea on this.
Another way to tackle it is to make campaigns in which the keywords contain many of the same "words" in the ad. The search term a users types in will bold in the ad. So if your ad uses the term "bike wheels". All the keywords in that campaign should have the term "bike" and "wheels" in it to take max advantage to the boldness. This can turn into making many, many campaigns but the ctr is often better.
yea yea, this is exactly what i did, but now worried that its hard to maintain the separate group ads already, where i could go even deeper to brake them up..
Why will they be difficult to maintain? My experience is that the smaller groups have fewer words to deal with. Larger campaigns that have hundreds of words (I have a few) are more difficult to keep track of.
More ad groups - better maintenance. It also allows you to pause one or more ad groups for some time if no need to run. This saves money.
It will actually give you more flexibility in the long run. I have thousands of ad groups that each only have a single word/phrase.
The way I do it is like this: For example lets just say I ran a store like Amazon where users can buy items but also sell. Campaign 1 = General (all groups for advertising company name) Campaign 2 = Buying (all groups for buying items would be under this) i.e DVDs - All groups Music CDs - All groups Electricals - All groups Campaign 3 = Selling (all groups for selling items would be under this) i.e DVDs - All groups Music CDs - All groups Electricals - All groups I find this way easiest to control and manage. Guess its personal preference.
I usually have seperate campaigns for contextual and search., Its VERY tough to manage though if your campaign is huge.,