I am going to open up preorders for my new version of SonicMailer Pro and was thinking of giving away a prize to someone that [pre]orders the software. My immediate thought was an iPod since they are so popular, but really an MP3 player doesn't have much to do with email marketing/newsletter software. Firstly, do you think the idea of giving away a "prize" (not really the right word...) is even a good idea? Any idea what it could be instead of an iPod?
What about arranging a free year of decent hosting for them? Or perhaps you could check out the BST forum and see what you could provide for them (Mailing lists? Backlinks?)