Order Form Impression Count answer...

Discussion in 'ClickBank' started by chiccobruni9, Sep 28, 2010.

  1. #1
    Hi, I started using clickbank just one month ago and this is my Analytics statistics:


    [​IMG]


    you know why I have 133 Order Form Impression Count and 0 Sales?!
    Have any suggestion?

    thx a lot.
     
    chiccobruni9, Sep 28, 2010 IP
  2. laxman363

    laxman363 Active Member

    Messages:
    2,173
    Likes Received:
    81
    Best Answers:
    0
    Trophy Points:
    90
    #2
    Can you please elaborate about your campaign.Hopsconvert for targetted traffic:)
     
    laxman363, Sep 28, 2010 IP
  3. stall022

    stall022 Greenhorn

    Messages:
    18
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    11
    #3
    Looks like maybe some of your traffic is going directly to the order form instead a landing page? Or your landing page does not have the price of the product on it, so the only way for people to see how much the product is would be to check out the order form?
     
    stall022, Sep 28, 2010 IP
  4. NCMedia

    NCMedia Well-Known Member

    Messages:
    1,827
    Likes Received:
    98
    Best Answers:
    0
    Trophy Points:
    115
    #4
    ^ That sounds about right.

    Also, this depends on the product itself, on the traffic you send, and on the demographic of people you're targeting. Checking the order form/next step before you pay is equivalent to being at a store, you see you a shirt you like, so you pick it up (that's your hop), you check the price tag (that's your order form impression), you decide it's too much, you'll buy later, look for an alternative, and you put the shirt back. 133 times might mean the shirt is ugggggly, overpriced, underpar, or a vast array of other reasons, but the point is people are not taking the shirt to the cashier to pay for it.

    Nothing technically is wrong, this is not a glitch, and it may suck to see this many order form impressions and not even one actual order form submit, or sale, but your analytics look fine/normal.

    Solution? Might be to pre-sell a little better/stronger/show the price/elaborate on the value, or - switch products and start again. You got the formula down but just looking in from the outside, 600+ hops and no sales is either a bad pitch, bad product, bad traffic, bad pricepoint, or a mix thereof.

    N.
     
    NCMedia, Sep 28, 2010 IP