Optimizing Press Release distribution budget

Discussion in 'General Marketing' started by newuser204, Apr 15, 2007.

  1. #1
    Hello,

    To start off with i have little experinece with online press release marketing, however have started to do some research in this end.

    In my initial findings it looks like there is a fair bit of available options through "free" press release sites, however the first few i went through have the "premium" option for a nominal sum.

    My question is if someone could comment if they only had $500-$1000 to spend in this area, where they feel the most effective use of those dollars? PRWeb appears to be fairly highly recommened by most individuals, however above that are their specifc sites I should focus on to maximize this effectiveness?
     
    newuser204, Apr 15, 2007 IP
  2. drig

    drig Peon

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    #2
    Id hit a number of sites as well as local newspapers as well. Spend a good amount at PRWeb (roughly $500-$800 for the top spot) and the rest on other sites. Submit to prleap, prbuzz, pr, ap, and others . Also, rewrite a release with a local spin and send it to local (major) newspapers as well. Best of luck!
     
    drig, Apr 15, 2007 IP
  3. newuser204

    newuser204 Peon

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    #3
    thanks for the reply. Appreciate the feedback.
     
    newuser204, Apr 16, 2007 IP