Hi, Currently I am working on one news site from India. But as you know optimizing news site is very difficult because it is not static. So anybody have some ideas for optimizing such dynamic sites.
Not only news sites are non-static so the approach used in dynamic pages (e-commerce, CMS-driven pages, etc) should be applied here as well. I believe many news companies gave up artistic/creative news headlines in order to capture the attention of search engines.