I am trying to run some large scale banner campaigns for keywords. Initially I just picked a very large list of keywords that weren't relevant to my landing page, it was working where I was getting a lot of clicks at a low ppc but they seemed to be low quality traffic (not interested in my site's content, probably because they came from sites that were from the random keywords I generated, not related to my site). I knew that the large list of keywords would probably not be the best thing but wanted to try it out, now I am trying to make campaigns with just a few targeted keywords and then create landing pages on my site that use these keywords. My questions are: - How does Google review the landing page for banner campaigns? I'm guessing that they just crawl it with a bot and see the keywords, etc so it shouldn't be that hard to get a good score for landing page quality?? - Do they review the actual image ad for keywords? Such as do you need to have every keyword on that ad for which your campaign is targeted, as far as I know they have to have an actual person do this sort of review. Any input is appreciated.
hi rickdane Check out speed ppc which can creat dynamic landing pages. Theres a money back trail, just try it and read the manuals ;-) theres ALOT of great info in there!
They have a human review the image and the landing page. You can optimize it by having very relevant to your image, but beyond that there's no bots looking at images and trying to figure out your qs.