Optimizing Facebook Ads and to Set up Successful Campaigns

Discussion in 'Facebook' started by ross007, Dec 30, 2012.

  1. #1
    Hello Guys and Gals,

    I used to be successful in advertising all sorts of different niches on facebook ads. It's been a while and I was planning on getting back into different ad campaigns.

    Is it still important to have a high CTR, increase the Connections ( likes) and reduce the CPC or has the game changed.

    Cheers
     
    ross007, Dec 30, 2012 IP
  2. sameerbhide

    sameerbhide Greenhorn

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    #2
    Can you please explain me it in little brief way because i am also interested in the same but i have no reason to cheers......
     
    sameerbhide, Dec 31, 2012 IP
  3. ross007

    ross007 Member

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    #3
    Yes, I think more and more people are thinking like you and want to get into facebook advertising.Follow these simple steps and you will be able to explore one of the best ways to make money with your product/affiliate product


    .Set up your first ad

    Choose the Page you want to promote and under ‘What would you like to do?' you can:
    • Get More Page Likes: Reach people who aren’t connected to your Page yet. You’ll be asked to design your ad including headline, body text and image
    • Promote Page Posts: Promote a specific post; giving you increased reach and increasing your chance of placement in the news feed
    • Advanced Options: See all creative and bidding options in one place. You can toggle your bidding options between CPM and CPC
    Reach the right audience
    • Have an idea of the ideal customer you want to target. After choosing your ads and sponsored stories, you will be able to choose the specific audience for your ad
    • The estimated audience size indicates the total number of people your ad will have the opportunity to reach if your bid and budget are high enough
    • Location, Age and Gender allow you to choose the basic demographics of the audience you want to reach
    Campaign, pricing and scheduling

    Name your campaign, select your budget and set the schedule for your campaign

    • Unless you’ve chosen Advanced Options in the goals section, you’ll pay for impressions (CPM)
    • These impressions will be optimized so your ad shows to the people most likely to help you reach your goal
    • You will never pay more than your budget, and you'll never pay more than the actual cost to reach the people who are more likely to help you achieve your goal

    Test Multiple Ads

    Running multiple versions of ads can help determine what your target audience will respond best to. In this example, different graphics are being tested for the same customer group to see which version works better.
    • Have a test and control: Use an original version of the ad as a control to test your changes against
    • Change one part at a time: This will help you to clearly see which change impacts the performance of your ad
    • Create multiple versions of your ads: Replicate an ad by clicking on 'Create a Similar Ad' when looking at a specific ad in the Ads Manager

    Take action and try and get those precious facebook ad coupons. Good luck!
     
    ross007, Jan 13, 2013 IP
  4. ninjamtlt1

    ninjamtlt1 Active Member

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    #4
    I'm sure all that's still important.
     
    ninjamtlt1, Jan 23, 2013 IP
  5. CharlieL

    CharlieL Active Member

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    #5
    The game has not changed in the respects you mentioned, no.
     
    CharlieL, Jan 23, 2013 IP