Hi, I have a product site with multiple brands I'm promoting. I'm starting with a base of four. While I'm establishing backlinks using anchor text in directories, forums, and other blogs, I'm at odds on which specific brand to use in the anchor text. Seems like there would be a more effective way to spread my link juice across all the brands. So, my questions is if it makes sense and is possible to setup an anchor text superset combo that encompasses all four brands. So, for a hypothetical example, instead of using "Firestone Tires" and having to do 4 times the number of backlinks to get appropriate link juice for each brand, I want setup the following anchor text: "Firestone Tires | Pirelli Tires | Bridgestone Tires | Dunlop Tires" Would this accomplish my objectives? Appreciate Your Feedback George
You should be building backlinks to your internal pages for each brand, obviously if you've done proper internal structuring and internal linking this should make sense. Target each category\section with it's proper brand name and keywords in the anchor text. Don't target everything to one web page.